Timeouts are lightning-quick interviews, five questions to help you get to know the players holding court at Dribbble. Thanks to Jeff for being today’s interviewee.
Who are you? Let us know where you hail from and what you do.
My name is Jeff Broderick and I am the Creative Director at a startup in San Francisco called ShopSavvy. I was born in Connecticut and moved to Dallas when I was about 9. As a child I had always wanted to be an architect for some reason. After getting to college I realized quickly that architecture isn’t my passion and product/design is my passion. I studied advertising and computer engineering at the University of North Texas and quit about three years in. After leaving college, I joined a marketing communications company in Dallas, where I spent most of my time learning, doing both design and development.
My career really took off when I moved to San Francisco in 2009-2010. I was able to spend 70-80 percent of my time designing while working with many startups like AppMakr, Swipely, SocialCam, and many more. After a couple years I became a partner in a small design agency working with companies like Adobe, BubbleBlitz, Redux and others. Then, finally, I settled down at ShopSavvy.
What are you working on?
I am currently working on iOS, Android and web designs for the new ShopSavvy. I’m also working on setting up a large, global hack-a-thon.
Choose a favorite shot of yours. Tell us why it’s a favorite.
Picking a favorite is quite hard. I am the type of guy who generally likes and am proud of just about everything I have worked on. I like pouring passion into my designs and giving them my all, so I am pretty attached to all of my designs.
This one [Asset Creation Process] is one of my favorites because I really enjoy sharing my process. I love learning how others work and finding ways to improve my own process to be a better designer.
Tell us about your setup. What tools did you use to create the shot (e.g. hardware, software, pens, paper, blowtorch)?
I have a spec-ed out 15” MacBook Pro with Retina display, though I am not a huge fan of it. At work, I plug into a Thunderbolt display and a 13” Wacom Cintiq. I am primarily in Photoshop but also frequent apps like Skala View, Slicy, Spotify, Tweetbot, and Sparrow. At home, I have a Thunderbolt display at my desk, but hardly use it. There is something nice about working on the couch, in front of the TV, with low pressure. :)
I have 2 pairs of AKG K 550 headphones for both home and work. I have tried so many headphones in my days and this is by far my favorite. I also have 2 Razer Mamba mice for both home and work. I have also tried so many different mice, and I have found that gaming mice have the best accuracy and the Mamba is a very simple/comfortable mouse with great accuracy.
… and of course my horrible addiction with Coke.
Choose a favorite shot from another player. Tell us why you dig it.
This was probably more difficult than picking my one of my own favorite shots. I really only picked this one [Untitled iOS/iPhone synth app waveforms] because it’s one of my favorites from Mikael Eidenberg, but that guy is my hero. All of his work is simple yet very physical. I love the combination of real elements mixed with UI and I think he consistently balances it perfectly. I still think this is the direction UI will be going, a mixture of flat and physical items.